Venue from Issue 51
A destination where history, culture, cuisine, and nature come together: a World Heritage Historic Center, 12 “Magical Towns,” archaeological sites, and indigenous communities.
Venue
Puebla Exhibition Center
Dates
March 9–12, 2027
City
Puebla de Zaragoza
A strategic location, connectivity, and a variety of experiences that few venues can offer. These are the essentials to consider before planning.
51ª
Mexico Tourism Fair
UNESCO
The Historic Center is a World Heritage Site
12
Magical Towns in the State
8
Types of Tourist Experiences, from Gastronomy to Wine Tourism
Puebla combines a strategic location, connectivity, tourism infrastructure, and a wide variety of experiences. Its hotel capacity, culinary offerings, and expertise in hosting events—along with its rich cultural and natural heritage—make it an ideal destination for welcoming the national and international tourism industry.
Being named “ Venue ” represents an opportunity to showcase Puebla and Mexico to the national and international tourism industry, strengthen partnerships, and generate new business opportunities. Puebla aims to host this event with an innovative, inclusive, and sustainable vision.
Filter by the type of experience you're interested in and click on any card to view the details—all without leaving the page.
20 experiences

Business Tourism
Venue from the Tianguis
Infrastructure, connectivity, and services for conferences, conventions, and exhibitions.

Cultural
Puebla City
UNESCO World Heritage Sites: cathedrals, gateways, convents, and historic districts.

Religious
Santo Domingo Church, Puebla City
A masterpiece of New Spain Baroque architecture, covered in gold from floor to dome.

Cultural
Puebla City
The first public library in the Americas, with its original bookshelves.

Cultural
Puebla City
Pottery with a designation of origin, a tradition kept alive in family-run workshops since the 16th century.

Nature and Adventure
On the outskirts of Puebla City
A vehicle safari among animals in semi-freedom—the first of its kind in Mexico.

Gastronomy
Throughout the city
The signature dish of one of Mexico's great culinary traditions.

Gastronomy
Puebla and Calpan
The country's most famous seasonal dish, which originated here.

Gastronomy
6th Street East, Puebla City
Sweet potatoes, borrachitos, and Santa Clara pancakes on Candy Street.

Wine Tourism and Mezcal
Puebla Mixtec
Mezcal distilleries and local producers in the Mixtec region.

Cultural
Cholula, Magical Town
The world's largest pyramid by volume, topped by a sanctuary.

Nature and Adventure
Cuetzalan, Magical Town
Sierra Norte: Waterfalls, caves, and canyons shrouded in fog.

Community
Northern Mountains
Experiences with Indigenous Communities: Textiles, Handicrafts, and Traditional Cuisine.

Community
Pahuatlán, Magical Town
Handmade paper made from bark, a pre-Hispanic technique that is still practiced today.

Well-being
Atlixco, Magical Town
Nurseries, a temperate climate year-round, and lookouts overlooking the valley.

Well-being
Chignahuapan, Magical Town
Hot springs and the Quetzalapan Waterfall.

Nature and Adventure
Zacatlán, Magical Town
A glass-enclosed observation deck overlooking the valley, apple orchards, and cider orchards.

Wine Tourism and Mezcal
Xicotepec, Magical Town
Coffee Farms in the Sierra Norte: From Harvest to Cup.

Cultural
Eastern Puebla
One of the largest pre-Hispanic cities in Mesoamerica, built on volcanic badlands.

Nature and Adventure
Southeast Puebla
UNESCO World Heritage Site: one of the densest forests of columnar cacti on the planet.
Puebla International Airport offers domestic flights, and there are direct buses from Mexico City throughout the day.
View routes and transfers →Special rates at Venue hotels for buyers, exhibitors, and accredited press.
View hotels in Venue →Mild days and cool nights. Be sure to bring a light jacket for the afternoon and comfortable shoes for the cobblestone streets in the city center.
What to Pack →Destination guide and current promotions for Tianguis visitors.