"We had a lot of business appointments, we met with the media, we made presentations, it went very well, we have many people attending from Canada, looking for this very important segment, and presenting one of the most important cultural cities in Mexico, the city of ZACATECAS, a World Heritage Site," said Barragan Ocampo.

He mentioned that through a coordinated team, Zacatecas continues to strengthen its position as a cultural and experiential destination with important promotional actions and institutional collaboration.

"We are about to close, the truth is that it went very well, it is very dynamic, the largest in America, we are the 32 states presenting our destinations and always contributing what we can so that Mexico becomes bigger and bigger and the goal is to achieve the fifth place".

The Zacatecas stand was a meeting point for visitors and buyers, who were able to enjoy samples of Zacatecas mezcal as part of a sensory experience that reinforced the destination's identity.

With these actions, Zacatecas reaffirms its commitment to work hand in hand with strategic allies in the tourism sector and continue promoting the state as a diverse, competitive destination full of unforgettable experiences.

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