Results of the Tianguis Turístico México 2024

Results of the Tianguis Turístico México 2024

January 17, 2025

The results of Tianguis Turístico México 2024, which took place in Acapulco, were announced, generating 35,748 business appointments.

  • The results of Tianguis Turístico México 2024, which took place in Acapulco, were announced, generating 35,748 business appointments.
  • The estimated sales volume for business transactions is 438 million pesos; this volume represents 10% of those surveyed, since the rest decided to keep it confidential.
  • The baton was exchanged for Baja California to be Venue for the 49th edition of the Tianguis Turístico México in 2025.

The event was attended by 43 countries, where 63.1% of the participants were national buyers and 36.9% were international, demonstrating the strong support and commitment of the tourism industry to Acapulco as a destination.

He also reported that the participating countries included Mexico with 63.1%, the United States with 10.8%, Colombia with 7.9%, Spain with 4.1%, and others with 14.1%.

Likewise, Tianguis Turístico México 2024 estimates a sales volume for business transactions of 438 million pesos, with the clarification that this volume represents 10% of those surveyed, since the rest decided to keep it confidential.

Additionally, during the week of the Tianguis Turístico in Acapulco, an increase of 13.2 percentage points in hotel occupancy was recorded with the 9,500 rooms available so far, reaching 79.6% occupancy, as well as a lodging consumption of 73.2 million pesos and a consumption for tourist services of 938 million pesos.

The tourism products that were offered the most are: cultural tourism with 49%, nature tourism with 43%, adventure tourism with 41%, sun and beach tourism with 37%, gastronomic tourism with 33%, among others, which ratifies the tastes and trends of the new tourist profile and that adapts in an important way to the new products offered by the different tourist destinations in Mexico.

The most preferred tourist destinations among buyers were: Cancun 49%; Acapulco and Mexico City, each with 46%; Los Cabos 43%; Riviera Maya 42%; Oaxaca 40%; Puerto Vallarta 38%; Riviera Nayarit 33%; Guadalajara and the Magical Towns, each with 32%.

Regarding the evaluation of the exhibitors' profiles by buyers, 40% rated as "excellent" and 42% as "very good". Exhibitors rated the 2024 edition of the Tianguis Turístico de México held in Acapulco as excellent by 40%, and as very good by 38%.

Accompanied by the Secretary of Tourism, Santos Ramirez Cuevas on behalf of the governor of Guerrero, state tourism secretaries and presidents of associations and chambers of the sector, Torruco Marques stressed that only five months after the impact of Hurricane Otis in the port of Acapulco, Guerrero, the results achieved in the Tianguis Turístico México 2024 were successfully obtained in this important tourism fair, and although they are not comparable with other editions, the objective is to demonstrate that Acapulco is alive and reborn to once again become an international destination.

He pointed out that this has been the fourth edition of the inclusive Tianguis, where following the instruction of President Andrés Manuel López Obrador, "no one is left behind, no one is left out", and pledged to deliver the operating manuals and suggestions to continue the inclusion in the different modalities of the Tianguis, including the next edition of the Tianguis Turístico, the Tianguis de Pueblos Mágicos to be held in September in the Pueblo Mágico de Orizaba and the third edition of the Tianguis Internacional to be held in June in San Antonio, Texas.

Within the framework of this great event, the baton was exchanged so that Baja California will be the Venue of the 49th edition of the Tianguis Turístico to be held in 2025, and that with the governor of the entity Marina del Pilar Ávila Olmeda and its Secretary of Tourism, Miguel Aguiñiga Rodríguez, the quality and transcendence of this great tourist festival is assured.

Baja California is the first market for inbound tourism to the country, so it will be very important to receive the tourism tianguis.

Secretariat of Tourism : April 12, 2024 : Press Release

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